Mastering CPG Storytelling

PURPOSE To provide a fun and safe environment where 1) members learn how to improve their storytelling effectiveness and influence to drive growth,  and 2) they can become certified MASTERS 

FORMAT This group meets once a month to discuss, ideate and practice new techniques that help members improve their ability to influence others via strategic, purposeful storytelling.

• MONTHLY... Zoom meetings focused on solutions to storytelling challenges
• QUARTERLY... Zoom role play to practice and hone delivery techniques & effectiveness
• ANNUALLY... In-person capstone meeting designed to refine and celebrate growth

BENEFITS  Unlike traditional training approaches, we build storytelling effectiveness through…

• CONTINUITY... Iterative engagement builds continuity to learn, practice & hone skills
• REPETITION... Repetition builds new muscle memory (vs. falling back to poor habits)
• CONFIDENCE... Safe sandbox allows practice & feedback amongst peers to build confidence
• REAL TIME... Monthly cadence allows members to work on real projects in real time
• CERTIFICATION... Demonstrating skill proficiency and mastery earns certification for members